4 Steps to Crafting Your Personal Brand (and Why it’s Important)
From franchisees to bloggers, a strong personal brand is the key to it all. The beginner of consumerism saw people gravitate towards flashy, futuristic products like the microwave – but today’s customers are different, and today’s customers want to connect with their brands on a more personal level. Having a personal brand is an essential component of business survival.
Here’s how to craft yours – and why it matters.
- Create Your Brand
Brand creation is an art, and it’s down to a combination of market research (i.e. asking people what they want to see) and putting it all together. This means that you should have a visually pleasing logo, a hard-hitting and unforgettable slogan – and a website with great content that offers the customer something more. If you aren’t a talented writer yourself, hire a ghost-writer to keep your blog and website going.
- Ensure that your logo is eye-catching, and register it as an according trademark as soon as you can.
- Research your market and know who you’re selling to.
- Offer something your competitors don’t: Something better, something fresh, something shareable.
- Advertise your brand; combine social networking and paid advertising for the best results.
- Update your website with regular, interesting content.
- Spam or sell information – ever. It’s a bad start, and a bad reputation.
- Piggyback on a familiar brand or concept – originality sells.
- Limit yourself to free advertising alone.
- Connect with Customers
A customer-centric approach means that you have a need to connect with your customers on a personal level. How do you want to be treated as a customer? Answering this questions is an excellent rule-of-thumb for how you should treat customers in your own business.
Ensure that you are approachable as a company: For the most common questions, include an FAQ on your website for those you receive the most. Include a comments-section on your blog posts and invite shares, upvotes and user interaction – asking people what they think at the end of a post can be enough to spark a range of commonts.
Be topical. See what’s related to your business and in the news right now – and post content that fits. This can do a lot for driving hits to your businesses’ website, especially if content is interesting more than anything.
Include a contact form on your website where interested customers and clients can get in touch with you – and answer these e-mails as soon as you can. People enjoy brands who connect with them. Social networking is an equally powerful tool, so use it right: Companies have been made or destroyed by their social media marketing campaigns!
- Be Unique
Crafting your personal brand means that you have to be unique in every possible way: Do you eat at your favorite take-out joint just because there’s nothing else that tastes quite like it? This makes a brand very powerful, and you want to stay unique.
Sometimes you can even offer social media awards for active users, or even corporate gifts for special visitors to the blog; competitions can also go a long way to building a personal, marketable brand.
Want more tips for building a strong brand – and a successful business? Visit goworklife.com for the best career and business advice around.