Marketing Skills 101 for Any Professional
Marketing is such an amazingly vast field that it’s hard to know what to focus on or what to be good at.
From digital to print to native to mobile, you’re probably which marketing skills should you focus on or where you should you start.
Start with the basics. Whether you’re a seasoned veteran or brand new to the marketing field, it’s always good to brush up on or learn a few new marketing essentials.
Marketing Skills 101 for Young Professionals, let’s dive in!
1st Skill: Sharpen Your Social Media Skills
You’re probably thinking, “Check, I’m already good at Facebook, Snapchat, & Instagram!”
Unfortunately, your personal social media skills may not result in successful “business” social media marketing campaigns, though it is a nice start.
My advice is to study how businesses are using these platforms to engage with large audiences. Also, look into how they are measuring results from campaign experiments and how they re-work their campaign message to align with the data/metric findings.
2nd Skill: Learn the Art of SEO
Some call it “Growth Hacking,” others call it good old Search Engine Optimization. Look into how companies are utilizing SEO tactics to gain an advantage on search engines.
Read all about Content Marketing and how it’s changing the game of engagement with customers. Find out what type of social media posts and/or material works best for organic growth.
Take a course on Google Analytics & Omniture. Understanding the complex algorythms Google uses, tracks, and records on Google Analytics will help you tremendously in the art of strategic decision making.
Check out Google Analytics Academy for more details.
Google is much more sophisticated today in how they rank websites compared to five years ago.
3rd Skill: Develop an Understanding of Web & Mobile Development Terminology.
As you are well aware, the fields of web development and computer engineering are sky rocketing.
Knowing what the meaning is and how to explain ideas behind HTML, CSS, JAVA, UX/UI, & A/B testing will propel you into a world that many marketers do not know.
Even knowing the ins-and-outs of content management systems (CMS) such as WordPress or Drupal will bolster your marketing skill toolbox.
By learning these concepts, you will be able to go from brainstorming with your marketing colleagues about the next big campaign to strategizing with the WebDev team about user experience tactics for the company website.
Plus, it makes for an impressive resume-builder!
Fourth Skill: Learn Adobe!
Photoshop, Indesign, Premier, After Effects & Illustrator are what top marketing professionals in the industry use to make the ads and icons we love.
Even if it’s a basic knowledge of each, skills with the product above are critical to separating you from the competition.
Then, it’s trial-by-error. Try editing your own pictures, creating an advertisement for a fictional company, or creating a company logo.
Bonus Skill: Learn Canva
Canva is quickly becoming the largest online platform for creating awesome social media and marketing visuals for our campaigns.
I like to call it the “Photoshop for Beginners.” Give it a try and you’ll have a new marketing skill in no time.
4th Skill: Study the Art of Customer Experience
Today, marketing is all about the experience of the customer and the customer expects it to be flawless.
From your website to your customer service team, every aspect of the business needs to flow together in a coherent stream of awesomeness.
Because customers have so many options that they have no problem going elsewhere for what they want.
Think about your favorite companies. What do they do that you love so much? How is their website set up? Do they have a mobile app? How about their customer service?
Identify your favorites and find out how they’re doing it.
Don’t feel anxious or worried about not knowing the skills listed above.
Try learning at least one new topic or skill per month. The more you practice, the better you’ll get. And contrary to popular belief by those who are born with it, you can get better at marketing.
Remember that it’s impossible to learn everything at once. Take it one step at a time and you will eventually become an expert on a variety of subjects.
Last but not least, have fun.
If you start learning about social media or A/B testing and hate it – stop!
The last thing I want you to do is to learn about a subject so that you can get a job that you don’t like.
Try learning a variety of subjects until you find the one that’s for you and master it.